OBJECTIVE / Generate awareness and increase sales of the Line Smoothing Night Serum Capsules. Timing: 2021
APPROACH /
Following the success of RoC’s first-ever US TikTok campaign, FAULHABER executed a comparable program across Canada.
Partnered with 7 influencers and 1 dermatologist
Partners spoke to the product’s key benefits and claims, as well as showcased the overnight results
Select content was amplified with paid, following a period of organic growth, to maximize results
KEY FINDINGS /
Partner with smallest following generated the most impressions
Videos under 30 seconds performed on average 15% better
Higher budget spend amongst fewer partners generated 83% of total impressions
IMPACT /
9M+ impressions
10.5M+ engagements
106% engagement rate
37,071 video views
Increased sales of the product by 25%
Surpassed engagement benchmark by 2,000%
OBJECTIVE / Generate awareness of the new Black Tea products during the Mid-Autumn Festival. Timing: 2021
APPROACH /
To hero the new Black Tea products, FAULHABER partnered with two of the largest Chinese- Canadian influencers, Cher Bai and Regina Wang, to create content across Chinese focused platforms.
Both creators showcased the Black Tea Corset Cream and Black Tea Eye Cream, along with speaking to the benefits of Black Tea in beauty products
Content was created for Little Red Book and Weibo, also shared on Instagram to reach a wider audience
Content was also leveraged for the Sephora Canada Instagram to drive sales at Sephora
IMPACT /
991,640 impressions
38,366 engagements
37,071 video views
OBJECTIVE / Drive awareness of Neostrata’s anti-aging products in Quebec. Timing: 2021
APPROACH /
To increase awareness of Neostrata in the French-Canadian market, FAULHABER executed a 360 sponsorship across broadcast and digital with French morning show Salut Bonjour.
Live product integration with host Anais Guertin-Lacroix coupled with a sponsored commercial
Segment was also shared on Salut Bonjour’s Facebook, Instagram and website
IMPACT /
1.1M+ broadcast impressions
30K+ digital impressions
11%+ engagement rate
Our objective was to generate awareness for new BOPIS and curbside pickup options available at Bed Bath & Beyond during COVID lockdowns and drive sales. Timing: 2020.
FAULHABER developed a nationwide (excluding Quebec) paid digital ad strategy to generate mass awareness of the new customer service offerings.
Month long campaign to maximize exposure.
IMPACT:
Sales generated from ad were 20K% more than ad spend
1.2M impressions