To support Canada’s leading contemporary design show, Faulhaber Communications harnessed the power of communications to drive awareness and event attendance. This included VIP and speaker management, working with local and international talent including British design icon Tom Dixon, hip hop architect Michael Ford, and the design collaborative Snarkitecture.
IDS 2019 January 17-20 2019
View all Interior Design Show Toronto projectsFAULHABER continues to build brand awareness and share news of product launches through Genesis Motors Canada’s social media channels. This includes community management, content creation and driving the overall vision for the channels to ensure a best in class social media presence for the brand.
View all Genesis Motors Canada projectsFAULHABER launched Charlotte Tilbury’s Makeup Revolution in Canada at Holt Renfrew’s flagship Bloor Street location in Toronto.
By leveraging relationships with media, influencers, celebrities and their agents, FAULHABER maximized high profile attendees onsite at launch. Because of these relationships, over 400 media, tastemakers and consumers were in attendance, as well as notable celebrities Ashley Greene, Elisha Cuthbert, Natalie Brown and Stacey McKenzie.
Media placements across broadcast, print and online exceeded 54 million impressions, including 40 pieces of print coverage, 500,000 social media impressions and 730,000 online impressions.
View all Charlotte Tilbury projectsFaulhaber curates #mytownshoes influencer campaigns to drive content that can be funneled through multi-media platforms and curates an editorial mood board to ensure consistency across all produced content. Understanding video content drives clicks and engagement, FAULHABER generates video content that can be used in social advertising and online.
View all Town Shoes projectsFAULHABER supported Operanation, the Canadian Opera Company’s premier fundraising event through media relations, guest list management and ambassador programs. In 2018, Operanation featured a sold-out VIP dinner, hosted by Cartier. VIP guests had full access to Operanation festivities and began their night with a private cocktail reception, followed by an exquisite meal and performance by members of the Ensemble Studio. This intimate experience was hosted by etalk’s Devon Soltendieck in the stunning, two-storey Henry N.R. Jackman Lounge overlooking bustling Queen Street West.
View all Canadian Opera Company projectsWith the legalization of cannabis upon us, FAULHABER has been building meaningful relationships with Canadian business, health, and lifestyle editors on behalf of the brand. Through targeted pitching, reactive opinion-editorials, strategic mail-outs, desk side visits to editors, and media trips, FAULHABER ensures brand key messages are communicated effectively and shared countrywide.
To garner excitement for the launch of dosist and increase engagement pre-legalization, FAULHABER executes four events per month across Canada to ensure brand knowledge. Dinners are hosted by industry titans to spread awareness to their networks and community events are hosted to bring mindfulness to the general public. The customized approach to events generate key relationships among a variety of Canadians.
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