FAULHABER introduced Genesis as a new player in the luxury automotive market, a market dominated by legacy brands. Our objective was to educate media and consumers about the brand’s disruptive business model to drive awareness and sales.
To differentiate from competitors, we developed the Generation Genesis concept focused on the authentic but aspirational lifestyle the brand represents. We told the story through an integrated communications approach that included media and influencer relations, product seeding, disruptive experiential marketing, smart credentialing, content creation (branded videos, photography, and cinemagraphs), social media community management, strategic partnerships and events. We launched an earned ambassador program with top Canadian chefs and entrepreneurs. Genesis partnered with SHARP Magazine and SAKS for two separate activations.
RESULTS:
400+ pieces of coverage
122M Impressions
Ambassador program drove 43K website clicks in first six months
Exceeded car sales target for the year
Exceeded target test drives for the year
FAULHABER adapted the US paid media and influencer campaign “Soy Squad” for the Canadian market to drive new customer acquisition.
We curated a tailored approach to address the unique interests of the Canadian market by strategically partnering with diverse influencers from across the country. We partnered with micro, macro and niche influencers and MUAs, to maximize reach, expose the brand to new audiences, and support new client acquisition. The Soy Squad created content that spoke directly to their audience on a variety of social platforms, including YouTube, Instagram, WeChat & Weibo.
To further amplify the Soy Cleanser moment, FAULHABER partnered with The Kit, Le Kit and The Kit Chinese to showcase the Soy Squad and their skincare routines in a PAID partnership. Additionally, FAULHABER focused on securing EARNED media coverage to create a true omni-channel Soy moment.
RESULTS:
Total Social Impressions: 13,375,750
Total Clicks: 1,601
Total Engagements: 679,607
Total Video Views: 288,498
Engagement Rate: 7.2%
Total Media Hits: 18
Total Media Impressions: 12,437,000
Total EAV: $159,436.25
FAULHABER launched a social media marketing campaign to increase brand awareness of buybuy BABY and its partnership with a breastfeeding and pump company, driving product sales at buybuy BABY during a one week time frame.
We partnered with four influencers to share their authentic breastfeeding journeys. This initiative was launched in conjunction with Canada’s National Breastfeeding Awareness Week for increased impact and recognition. Influencers facilitated in-depth discussions on breastfeeding and how both buybuy BABY and partner, are imperative support mechanisms for feeding. To increase reach and support online conversions, FAULHABER launched a branded, boosted post advertisement during that week.
RESULTS:
Brand Sales increased 52% over previous week
8.8% Influencer Engagement Rate
7,944 Total Engagements
10,948 Total Clicks
268,345 Total Reach
FAULHABER partnered with The Friendly Stranger to secure media coverage around the brand’s celebratory WAKE & BAKE event timed to coincide with the legalization of cannabis in Canada. Through this media moment we highlighted the iconic cannabis culture shop’s planned expansion.
RESULTS:
FAULHABER secured print, online and broadcast coverage of the day-long event and news announcements resulting in over 60 million earned impressions for the brand.