OBJECTIVE / Generate awareness and increase sales of the Line Smoothing Night Serum Capsules. Timing: 2021
Following the success of RoC’s first-ever US TikTok campaign, FAULHABER executed a comparable program across Canada.
Partnered with 7 influencers and 1 dermatologist
Partners spoke to the product’s key benefits and claims, as well as showcased the overnight results
Select content was amplified with paid, following a period of organic growth, to maximize results
KEY FINDINGS /
Partner with smallest following generated the most impressions
Videos under 30 seconds performed on average 15% better
Higher budget spend amongst fewer partners generated 83% of total impressions
106% engagement rate
37,071 video views
Increased sales of the product by 25%
Surpassed engagement benchmark by 2,000%
OBJECTIVE / Drive awareness of Neostrata’s anti-aging products in Quebec. Timing: 2021
To increase awareness of Neostrata in the French-Canadian market, FAULHABER executed a 360 sponsorship across broadcast and digital with French morning show Salut Bonjour.
Live product integration with host Anais Guertin-Lacroix coupled with a sponsored commercial
Segment was also shared on Salut Bonjour’s Facebook, Instagram and website
1.1M+ broadcast impressions
30K+ digital impressions
11%+ engagement rate
Our objective was to generate awareness for new BOPIS and curbside pickup options available at Bed Bath & Beyond during COVID lockdowns and drive sales. Timing: 2020.
FAULHABER developed a nationwide (excluding Quebec) paid digital ad strategy to generate mass awareness of the new customer service offerings.
Month long campaign to maximize exposure.
Sales generated from ad were 20K% more than ad spend