British lifestyle brand Ted Baker London continues to expand further into Western Canada, debuting a new store at the Chinook Centre in Calgary. This store is inspired by the famous horse races held annually at both London’s Royal Ascot and the Calgary Stampede.
The store design is influenced by the rich heritage and strong identity each horse race and nation has to offer. Ted’s 2,964-square foot store takes cues from both the Western traditions of Calgary’s past and present and the decorous customs deep rooted in British culture.
The store opened yesterday with Ted’s impeccable Autumn Winter 2016 womenswear, menswear and accessories collections. Customers enjoyed horse racing inspired giveaways, treats and a bespoke Ted Baker gift with threshold purchases when they visited the new store and saw why it’s always a good idea to bet on Ted.