Influencer Marketing Archives - Faulhaber Communications

Influencer Marketing

We understand the power of influence and we know how to effectively leverage influencer marketing and influencer relations to drive brand growth.

Influencer Marketing can be an extremely valuable way to influence consumer behaviour by leveraging a third-party endorsement to drive brand awareness.

From paid to earn strategies, we understand how to cultivate desire by delivering the right partnerships to connect to your audience.  We work with the people who inspire your target consumer and tell authentic brand stories. Sometimes it’s celebrities and sometimes it’s everyday people or nano influencers. When you choose to work with us, you immediately have access to our exclusive network of over 15,000 influencers, key opinion leaders, academics, celebrities and media elite, including our FSHOPPE Ambassadors. You will also have access to our industry-leading tools that help us determine the best partner for your campaign, allowing us to target influencers by demographics, audience, interests and true reach.

Getting a product in the right hands, at the right time can have a return higher than you could imagine. At FAULHABER we believe that an effective influencer strategy is much more than identifying an attractive feed with high-reach and paying for posts. We look for authentic voices who create custom and original content that engages. We build deep relationships with our ambassadors and work closely with them from creative ideation to targeted campaign implementation. We look for smart return on investment and provide our clients with reporting that proves results.

Our detailed influencer relations process includes leveraging industry-leading technology and over 20-years of deep relationships to curate the right ambassadors for our clients.

Our Influencer Marketing process includes:

Discovery & Planning:

We audit any past or existing influencer partnerships. We work closely with our clients to identify campaign objectives, brand voice, and desired actions.

Outreach:

We compile a list of brand ambassadors using our vast network and our industry-leading tools. We ensure our recommendations have been vetted through the lens of data that matters from engagement metrics to true reach to in-market following.

Content Management:

We manage influencer marketing from contract negotiation through to final content development. We work closely with our clients and content creators to ensure that all creative is on-brand so that it will connect to our target audience and ultimately drive results.

Return on investment:

We closely monitor our campaigns to gain insights for our clients. Our detailed reporting looks at click-throughs and conversions to ensure ROI on your influencer spend.

Our Influencer Relations services include:

  • Research and identification of macro, micro, and nano influencers
  • Influencer targeting
  • Outreach, contracting, management and reporting of influencer programs
  • Influencer/KOL gifting and seeding
  • Paid Influencer campaigns
  • Influencer collaborations

“Working with FAULHABER has helped take my content to the next level! They’re innovative, creative, and most importantly, they value the true collaboration between content creators and clients. FAULHABER has supported me from the very beginning. They’ve helped bridge the gap between brands and creators. Being able to establish a genuine connection with the FAULHABER team to help understand my content and my audience has been invaluable. FAULHABER is always five steps ahead of the game.”- Jaclyn Forbes

Learn more about our other services:

Brand Strategy & Development

Public Relations

Event Marketing

Digital Marketing

Social Media Marketing

Content Production

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