Brand Strategy & Development - Faulhaber Communications

Brand Strategy & Development Service

Brand strategy development is the heartbeat of effective PR. At FAULHABER, we leverage insights, market research, and deep passion for our clients to develop smart brand development marketing strategies that drive results. We work closely with our clients to determine how to develop a brand strategy that communicates a powerful message.

What is brand strategy? Brand strategy development is a competitive strategy for creating brand loyalty. From existing brands to new brand launches, we partner with our clients to offer brand strategy development planning that delivers impactful business results and act as an extended member of your team throughout the entire process. Our brand development services are data-driven. We conduct in-depth landscape assessments and consumer research to provide informed recommendations and develop integrated brand development marketing campaigns that truly solve business problems.

Whether you’re bringing a global brand to Canada for the first time, re-branding or determining the identity of a new brand, we understand how to develop a brand strategy that will deliver the best results based on your resources and business objectives. Our brand development services allow us to work closely with our clients to determine the best strategy to connect to your audience and help your business grow.

Elements of Brand Development Services

Our team of experienced strategists and entrepreneurial-minded PR professionals will work closely with your team to dig into the essence of your brand to determine how to develop your brand strategy. Our detailed process to developing a brand strategy marketing plan is based on our four-stage program:


We create brand development strategies by working closely with our clients to uncover and understand your business goals, brand story and core narrative to determine the best brand development plan possible.


Through brand development marketing, we compile insights, do comprehensive research and host agency-wide brainstorms to generate big ideas and brand strategies. Our brand development services are uniquely curated towards our clients needs. Leveraging research, we examine brand strategy examples, and create a brand strategy template for your brand to outline the implementation of your strategy. We parlay our imaginations into forward-thinking campaigns and develop impassioned strategies that are comprehensive and connect.


We take a custom approach to the delivery. We are relentlessly curious and share proactive ideas, insights and recommendations to maximize your brand strategy in the market.

Return on Investment:

We are committed to showing how our work is driving your business and provide detailed updates on the results of your brand strategy marketing plan before you ask to see them.

Our Brand Strategy & Development services include:

  • Brand strategy
  • Brand development
  • Brand launch strategy
  • Brand image strategy development
  • Brand partnerships

“Christine Faulhaber and her team launched our Smart House micro-condo development. It was quite possibly our most successful condominium launch ever, due in very large part to the brilliantly conceived and perfected executed brand strategy that Faulhaber orchestrated for us. Faulhaber Communications is one of the most professional organizations I have ever worked with, and, as has not often been the case in my PR experiences, over-delivered on their promises.” David Wex, Urban Capital

“I worked with Faulhaber for over eight years, first with the Interior Design Show, and then with Canada’s Design Museum, the DX. The Faulhaber team brings creativity, imagination, ambition, drive and intelligent brand strategy to each and every project they tackle. Time and again they go beyond the call of duty. No rock remains unturned, no idea unexplored. The results speak for themselves.” Shauna Levy

Learn more about our other services:

Public Relations

Event Marketing

Influencer Marketing

Digital Marketing

Social Media Marketing

Content Production


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