Did you know? Toronto’s go-to denim destination, Over the Rainbow, has been in business for 40 years strong and we couldn’t be more proud!
TOMORROW, Saturday, September 12, marks the date of the store’s most anticipated event of the year, a street festival block party for their friends and all of us Torontonians – taking place in the Yorkville community.
Outdoors, party animals will enjoy a selection of amazing food (fondue-to-go anyone!?) and refreshing beverages presented by Nudie Jeans Co., a live music stage with a DJ and acoustic sets presented by Mavi + Scotch & Soda, and of course a photo booth memento by AG Jeans to top it all off.
Indoors, Over the Rainbow will be making merry in our favourite way possible, a lively party with an exclusive fashionable twist. Guests will get a first look at the John Varvatos Fall/Winter 2015 collection unveiled for the first time TOMORROW. Attendees will have a chance to win great prizes and giveaways from some of our very favourite brands carried at Over the Rainbow.
Best of all, 100 percent of proceeds from ballot purchases will go to the Canadian Breast Cancer Foundation to help fund life-changing research.
Our team is so excited to be part of this huge milestone for Over the Rainbow and we can’t wait for tomorrow’s food, music, prizes, fun, and of course, Over the Rainbow’s next 40.
Let’s kick it off together! See you there!