Media Relations & Events
Leading up to the legalization of cannabis, FAULHABER built meaningful relationships with Canadian business, health, and lifestyle editors on behalf of dosist. Through targeted pitching, reactive opinion-editorials, strategic mail-outs, desk-side visits to editors, and media trips, FAULHABER ensured brand key messages were communicated effectively and shared nationally.
In addition, FAULHABER curated and executed events across Canada to build brand awareness. Dinners were hosted by industry titans to spread awareness to their networks in addition to community events.