To keep Ted Baker London top-of-mind with key digital, print and broadcast media outlets, FAULHABER builds meaningful relationships with Canadian fashion and lifestyle editors and stylists, on behalf of the brand. Through personalized pitches, strategic gifting, press trips and more, FAULHABER ensures brand key messages are communicated and shared across the nation.
To garner excitement for new Ted Baker London store openings, FAULHABER curates customized strategies to ensure successful brand launches in key Canadian markets. Working closely with the Ted Baker London team, FAULHABER manages all strategic partnerships, press previews and traditional media relations.
To increase engagement with Ted Baker London’s digital platforms, FAULHABER engages in strategic relationships with Canada’s top online mega and micro influencers, on behalf of the brand. FAULHABER builds long-term Ted Baker brand ambassadors through customized approaches to each relationship.
FAULHABER works closely with the Ted Baker London team to create immersive brand experiences that bring seasonal launches to life for media, influencers, and stylists to preview new brand collections. FAULHABER executes all event planning and coordination, while managing on-site media relations.
Faulhaber supports Ted Baker London’s #tedtotoe national influencer campaigns by selecting top performing Canadian fashion influencers to develop content that drives awareness of new collections. Faulhaber ensures demographics and reach align with Ted Baker’s goals. Analytics and a strong call-to-action are integral aspects of all campaigns to drive click-throughs and sales.