Genesis Motors Canada

Brand Launch

FAULHABER introduced Genesis as a new player in the luxury automotive market, a market dominated by legacy brands. Our objective was to educate media and consumers about the brand’s disruptive business model to drive awareness and sales.

To differentiate from competitors, we developed the Generation Genesis concept focused on the authentic but aspirational lifestyle the brand represents. We told the story through an integrated communications approach that included media and influencer relations, product seeding, disruptive experiential marketing, smart credentialing, content creation (branded videos, photography, and cinemagraphs), social media community management, strategic partnerships and events. We launched an earned ambassador program with top Canadian chefs and entrepreneurs. Genesis partnered with SHARP Magazine and SAKS for two separate activations.

RESULTS:
400+ pieces of coverage
122M Impressions
Ambassador program drove 43K website clicks in first six months
Exceeded car sales target for the year
Exceeded target test drives for the year

Content & Community

FAULHABER continues to build brand awareness and share news of product launches through Genesis Motors Canada’s social media channels. This includes community management, content creation and driving the overall vision for the channels to ensure a best in class social media presence for the brand.

Ambassador Programs

FAULHABER has curated an ongoing roster of Genesis ambassadors that engages top Canadian key opinion leaders from various industries. By targeting the non-traditional influencer, FAULHABER was able to build a powerful network to help share the brand’s values and latest innovations. As part of the program, ambassadors are loaned a Genesis for a given amount of time and are asked to share their experiences on their social channels. Past ambassadors include Jeremy Szafron, Rob Gentile, Glen Baxter and more.

Events

FAULHABER launched Genesis Motors Canada with a VIP launch event in November 2016. Since then, FAULHABER has worked with the Genesis team to produce luxury brand experiences for consumers, media and more. From a custom race track driving experience at the SHARP book for men event to a Quebecois celebration at the Montreal centre de science, we deliver a customized approach though all events.

Brand Launch

Faulhaber Communications launched Genesis Motors in Canada with a combination of strategic media relations, event planning, influencer relations, content creation and social media management.