Fresh Beauty

Chinese Influencer Marketing Campaign

OBJECTIVE / Generate awareness of the new Black Tea products during the Mid-Autumn Festival. Timing: 2021

APPROACH /
To hero the new Black Tea products, FAULHABER partnered with two of the largest Chinese- Canadian influencers, Cher Bai and Regina Wang, to create content across Chinese focused platforms.
Both creators showcased the Black Tea Corset Cream and Black Tea Eye Cream, along with speaking to the benefits of Black Tea in beauty products
Content was created for Little Red Book and Weibo, also shared on Instagram to reach a wider audience
Content was also leveraged for the Sephora Canada Instagram to drive sales at Sephora

IMPACT /
991,640 impressions
38,366 engagements
37,071 video views

Influencer Campaign

FAULHABER adapted the US paid media and influencer campaign “Soy Squad” for the Canadian market to drive new customer acquisition.

We curated a tailored approach to address the unique interests of the Canadian market by strategically partnering with diverse influencers from across the country. We partnered with micro, macro and niche influencers and MUAs, to maximize reach, expose the brand to new audiences, and support new client acquisition. The Soy Squad created content that spoke directly to their audience on a variety of social platforms, including YouTube, Instagram, WeChat & Weibo.

To further amplify the Soy Cleanser moment, FAULHABER partnered with The Kit, Le Kit and The Kit Chinese to showcase the Soy Squad and their skincare routines in a PAID partnership. Additionally, FAULHABER focused on securing EARNED media coverage to create a true omni-channel Soy moment.

RESULTS:
Total Social Impressions: 13,375,750
Total Clicks: 1,601
Total Engagements: 679,607
Total Video Views: 288,498
Engagement Rate: 7.2%
Total Media Hits: 18
Total Media Impressions: 12,437,000
Total EAV: $159,436.25