FAULHABER adapted the US paid media and influencer campaign “Soy Squad” for the Canadian market to drive new customer acquisition.
We curated a tailored approach to address the unique interests of the Canadian market by strategically partnering with diverse influencers from across the country. We partnered with micro, macro and niche influencers and MUAs, to maximize reach, expose the brand to new audiences, and support new client acquisition. The Soy Squad created content that spoke directly to their audience on a variety of social platforms, including YouTube, Instagram, WeChat & Weibo.
To further amplify the Soy Cleanser moment, FAULHABER partnered with The Kit, Le Kit and The Kit Chinese to showcase the Soy Squad and their skincare routines in a PAID partnership. Additionally, FAULHABER focused on securing EARNED media coverage to create a true omni-channel Soy moment.
Total Social Impressions: 13,375,750
Total Clicks: 1,601
Total Engagements: 679,607
Total Video Views: 288,498
Engagement Rate: 7.2%
Total Media Hits: 18
Total Media Impressions: 12,437,000
Total EAV: $159,436.25