With the legalization of cannabis upon us, FAULHABER has been building meaningful relationships with Canadian business, health, and lifestyle editors on behalf of the brand. Through targeted pitching, reactive opinion-editorials, strategic mail-outs, desk side visits to editors, and media trips, FAULHABER ensures brand key messages are communicated effectively and shared countrywide.
To garner excitement for the launch of dosist and increase engagement pre-legalization, FAULHABER executes four events per month across Canada to ensure brand knowledge. Dinners are hosted by industry titans to spread awareness to their networks and community events are hosted to bring mindfulness to the general public. The customized approach to events generate key relationships among a variety of Canadians.