Brand Launch
FAULHABER launched Charlotte Tilbury’s Makeup Revolution in Canada at Holt Renfrew’s flagship Bloor Street location in Toronto.
By leveraging relationships with media, influencers, celebrities and their agents, FAULHABER maximized high profile attendees onsite at launch. Because of these relationships, over 400 media, tastemakers and consumers were in attendance, as well as notable celebrities Ashley Greene, Elisha Cuthbert, Natalie Brown and Stacey McKenzie.
Media placements across broadcast, print and online exceeded 54 million impressions, including 40 pieces of print coverage, 500,000 social media impressions and 730,000 online impressions.