To sustain awareness for all Charlotte Tilbury collections, FAULHABER hosted a pop up Filter Room @ its bi-annual FSHOPPE media preview event.
The FSHOPPE has a dedicated CT space hosted by FAULHABER and Team Tilbury where guests can have a Tilbury Transformation and learn about the product lines. Set up with full kit, this is an opportunity to generate more awareness and secure coverage for core collection.
Guests are treated to nibbles and beverages throughout the day, with floral accents to set mood. Branding is key to ensure social media sharing and takeaways for guests will include shade matched Hollywood Flawless Filter as well as select Beauty Filter Collection items.
FAULHABER launched Charlotte Tilbury’s Makeup Revolution in Canada at Holt Renfrew’s flagship Bloor Street location in Toronto.
By leveraging relationships with media, influencers, celebrities and their agents, FAULHABER maximized high profile attendees onsite at launch. Because of these relationships, over 400 media, tastemakers and consumers were in attendance, as well as notable celebrities Ashley Greene, Elisha Cuthbert, Natalie Brown and Stacey McKenzie.
Media placements across broadcast, print and online exceeded 54 million impressions, including 40 pieces of print coverage, 500,000 social media impressions and 730,000 online impressions.
FAULHABER supports all Charlotte Tilbury launches from intimate press trips and long lead desk sides to continuous leveraging of top Canadian beauty influencers and high-touch counter visits in-store with Team Tilbury.
FAULHABER continues to build brand awareness of the entire core collection and to mirror brand expansions executes proactive and reactive pitching. Additionally, mailers, out of the box partnerships and ongoing editor love will secure opportunities for coverage with top publications across Canada.