Each year, FAULHABER collaborates with Bugaboo to showcase a new release to the Canadian market. This season, FAULHABER launched Bugaboo’s new Fox at the Broadview Hotel’s rooftop in Toronto. Parenting and lifestyle media, experts, influencers and their little ones enjoyed an afternoon spring market complete with flower bouquets, a DIY bath salt station, fresh juice and tasty sweets. The Instagrammable event also gave guests the opportunity to test out the Fox and see the new colour combinations.
FAULHABER has garnered earned media coverage for Bugaboo in print, online, broadcast and social channels, resulting in over 189 million media impressions and over 29 million social impressions in Canada to date.
FAULHABER has curated an ongoing roster of Bugaboo ambassadors engaging Canada’s most influential, ranging from musicians and models, to media personalities and parenting influencers. As part of the program, ambassadors are gifted Bugaboo product and share their parenting experiences on their blog and social media channels.
FAULHABER continues to build brand awareness of innovative new releases and updates of strollers and accessories by executing proactive and reactive pitching. Additionally, strategic partnerships, editor ambassadors and engaging video content with parenting and lifestyle publications showcase what makes Bugaboo the top stroller choice for Canadian families.