bugaboo

Bugaboo’s mission has always been to help parents move freely. Ever since the company began in 1994, it has taken pride in dreaming up game-changing products that helps families explore the world in unparalleled comfort and unmistakable style. Whether you’re a new parent about to step out into the world with your family or a modern traveler taking your third business trip this week, Bugaboo products are designed to help you handle life with ease. Bugaboo products are made to lighten the load and turn everyday life into an enjoyable journey.

Bugaboo prides itself on creating and sharing stories about well traveled products with mud on their wheels and stories to tell.

FAULHABER works to create and share compelling stories as Bugaboo’s public relations agency of record in Canada we manage media and influencer events, strategy development and media relations for the iconic brand.

Bugaboo’s core focus in Canada is reaching and engaging diverse parents from all backgrounds to experience its strollers, accessories and the Bugaboo lifestyle. We bring is to life through a nationwide ambassador program that engages well known Canadians from HGTV star, Jillian Harris to supermodel Coco Rocha.

Bugaboo has six areas for contributing to a better world through social responsibility:

Product design
The longer a product lasts, the lower its environmental impact. That’s why Bugaboo designs and builds its products with a long-life cycle in mind.

Sourcing & production
Bugaboo products are manufactured and sourced sustainably, and produced under safe, fair and humane working conditions. Bugaboo is always improving its social and environmental performance in its own factory and throughout our suppliers.

Impact
From its factory in Xiamen to packaging, logistics, offices, stores and warehouses, Bugaboo looks for ways to minimize environmental impact.

Smarter business concepts
Business innovation can help extend the life cycle of products. Bugaboo explores innovative business models that take care of products and consumers responsibly.

Our people
Bugaboo is as proud of its people as its our products. Its ambition is to provide an inspiring, open and vibrant working environment for all employees worldwide.

In the community
Bugaboo advocates for people whose freedom of movement is challenged because of the effect of disability, disease, poverty or conflict and supports non-profit organizations that inspire the next generation to create inventive solutions for a sustainable world.

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We create and communicate powerful brand stories.