Director, Digital & Social Media
An innovative thinker and digital strategist, Cindy brings 10+ years of experience leading brands across owned, paid and earned realms to her role at FAULHABER as Director, Digital & Social Media. Whether it’s building an organization’s digital initiatives from the ground up or enhancing trusted strategies to reach new heights, Cindy uses her razor-sharp technical precision and creative mindset to deliver meaningful results. A natural visual storyteller with an artistic eye for detail, Cindy also has over a decade of experience as a professional photographer, with featured works in both national and international publications including Canadian House & Home, Food & Wine and Vogue Japan.
When she’s not travelling in search of the best pastries or rocking out to live indie folk rock concerts, she’s a loving plant mom to over 90 plants. Fiercely passionate about Diversity & Inclusion, Cindy is always ready to start a dialogue while harbouring a safe space.
Her strengths are Achiever, Strategic, Intellection, Ideation and Individualization, which she maximizes in digital initiatives for clients and across internal leadership.
When a company is focused on what it does best, it can be like wearing blinders that hide opportunities from view. At FAULHABER, we have a unique ability to see our clients bigger than they see themselves – creating business opportunities where none existed. We do this by immersing ourselves fully in our clients’ business, maximizing brand stories and by tapping into our 20+ years of experience and network. When you hire us, you get everything you asked for, plus new ideas for business growth you’ve never thought of before.
“Clients hire us because we deliver results in The FAULHABER Way. We think like entrepreneurs and create opportunities where none existed.” – Christine Faulhaber
FAULHABER is proud to be a member of 1% for the Planet, pledging to donate 1% of annual sales to support non-profit organizations focused on the environment.By contributing 1% of their annual sales, thousands of 1% for the Planet members have raised over $300 million to support approved environmental non-profits around the globe. Non-profits are approved based on referrals, track record and environmental focus. Thousands of non-profits worldwide are currently approved.
FAULHABER has and will continue to use its connections and creativity to bring sustainable practices to its clients and help brands give back. From ideating CSR-driven campaigns, to launching recycling programs, to using sustainable mailers, to hosting clothing drives, the agency has continued to make conscious actions to support its community.
FAULHABER is committing itself to sustainability not only through its 1% for the Planet membership, but through staff volunteering, waste consciousness and its client roster. The agency provides a paid volunteer day to every team member and has an internal Sustainability Committee to audit its own environmental footprint and introduce new practices.
FAULHABER believes we have a duty as businesses and humans to lead with purpose and commitment and to create powerful and effective change together. Learn more from President, Lexi Pathak, about the agency’s commitment to sustainability here. Interested businesses can join 1% for the Planet here.