Whether you are thinking of starting a career in Public Relations, or a professional looking to sharpen your skills, our #FAULHABERFAMILY has created a list of seven books every PR professional should read.
How to Win Friends and Influence People
By: Dale Carnegie
Relationships are a huge aspect of the communications industry or any industry in that matter. Whether its building a trusting relationship with your clients, influencers, or media “How to Win Friends and Influencer People,” teaches you how to nurture these relationships and build a lasting foundation.
By: Malcolm Gladwell
The “Tipping Point,” by Malcolm Gladwell has been used in PR, management, and advertising courses globally and teaches you about the moment when an idea crosses the edge and spreads like wildfire. In communications, we are always looking to make an impression with a message and understanding the tipping point is crucial to execute the highest level of impact needed to succeed. The “Tipping Point” teaches you how to optimize your success by going back to the basics and figuring out where it all starts.
How Woman Rise
By: Marshall Goldsmith and Sally Helgesen
“How Woman Rise is a fantastic book for any woman who wishes to climb the ladder in their respective careers. It teaches you specific characteristics us woman face in today’s marketplace and how to adapt and overcome these obstacles. Every woman should read this book as it creates a better understanding of how we work and learn in order to pursue our career ambitions.” – Christine Faulhaber, CEO and Partner Faulhaber Communications
The New Rules of Marketing and PR
By: David Meerman Scott
Broken into three main parts the book “The New Rules of Marketing and PR,” provides communications professionals with a step-by-step guide to connecting with consumers using the latest marketing tools. This book can help you cut to the chase and implement strategies that can make a serious impact for you and your clients.
By: Michelle Obama
Everyone needs a little inspiration here and there, which is one of the many reasons why Michelle Obama’s Becoming is on our list of must-reads. Using candid and reflective storytelling Michelle Obama takes readers on a journey of triumphs and trials that helped her become the iconic woman she is today. In this biography, there are numerous lessons to draw inspiration to help you push through any roadblocks you may encounter in your career.
Contagious: Why Things Catch On
By: Jonah Berger
Part of our job as PR professionals is to get people talking positively about the brands we represent. “Contagious: Why Things Catch On,” teaches you the six basic principles to explore how and why certain products become popular. Author Jonah Berger argues that although quality, price and advertising are important, social transmission has a greater impact on whether products and behaviours will catch on to your audience.
The Canadian Press Stylebook
As PR professionals in Canada we need to think and write like journalists which requires following the rules of “The Canadian Press Stylebook.” Having this book handy is important for communicating authentic stories to help push your client’s brand forward to Canadian media.