Faulhaber Communications is an award-winning marketing communications agency specializing in lifestyle brands.

Strategy & Relationships

To support Canada’s leading contemporary design show, Faulhaber Communications harnessed the power of communications to drive awareness and event attendance. This included VIP and speaker management, working with local and international talent including British design icon Tom Dixon, hip hop architect Michael Ford, and the design collaborative Snarkitecture.

IDS 2019 January 17-20 2019

Content & Community

FAULHABER continues to build brand awareness and share news of product launches through Genesis Motors Canada’s social media channels. This includes community management, content creation and driving the overall vision for the channels to ensure a best in class social media presence for the brand.

Brand Launch

FAULHABER launched Charlotte Tilbury’s Makeup Revolution in Canada at Holt Renfrew’s flagship Bloor Street location in Toronto.

By leveraging relationships with media, influencers, celebrities and their agents, FAULHABER maximized high profile attendees onsite at launch. Because of these relationships, over 400 media, tastemakers and consumers were in attendance, as well as notable celebrities Ashley Greene, Elisha Cuthbert, Natalie Brown and Stacey McKenzie.

Media placements across broadcast, print and online exceeded 54 million impressions, including 40 pieces of print coverage, 500,000 social media impressions and 730,000 online impressions.

Influencer Engagement

Faulhaber supports Ted Baker London’s #tedtotoe national influencer campaigns by selecting top performing Canadian fashion influencers to develop content that drives awareness of new collections. Faulhaber ensures demographics and reach align with Ted Baker’s goals. Analytics and a strong call-to-action are integral aspects of all campaigns to drive click-throughs and sales.

VIP & Media Relations

FAULHABER supported Operanation, the Canadian Opera Company’s premier fundraising event through media relations, guest list management and ambassador programs. In 2018, Operanation featured a sold-out VIP dinner, hosted by Cartier. VIP guests had full access to Operanation festivities and began their night with a private cocktail reception, followed by an exquisite meal and performance by members of the Ensemble Studio. This intimate experience was hosted by etalk’s Devon Soltendieck in the stunning, two-storey Henry N.R. Jackman Lounge overlooking bustling Queen Street West.

Cannabis Media Relations & Events

FAULHABER partnered with The Friendly Stranger to secure media coverage around the brand’s celebratory WAKE & BAKE event timed to coincide with the legalization of cannabis in Canada. Through this media moment we highlighted the iconic cannabis culture shop’s planned expansion. FAULHABER secured print, online and broadcast coverage of the day-long event and news announcements resulting in over 60 million earned impressions for the brand.