We are relationship builders and pride ourselves on creating connections that last. Clients appreciate our database of the industry’s finest: We mingle seamlessly with the top journalists, broadcasters, stylists, bloggers and skillful social media editors.
Our reputation is built on our insatiable need to identify your brand story and communicate it with passion. We scrutinize our PR strategies to their core and deliver counsel that is authentic, thoughtful, creative and impactful. The result? Headlines that resonate with your target audience.
Whether we’re staging fashion runway shows, developing multi-page feature spreads, launching products or placing them in the oh-so-right spot, our PR experience is as deep, as it runs long. Call us a one-stop lifestyle shop for idea generation, execution and results.
Ambassador Engagement • Blogging • Branding • Brand Partnerships • Cause Marketing • Celebrity Endorsement • Community Management • Consumer Promotions • Content Strategy • Consulting • Copy Writing • Corporate Communications • Creative Direction • Crisis Management and Planning • DeskSides • E-blasts • International Press Junkets • Strategic Gifting • Media Relations • Media Training • Media Tour • Personal Publicity • Press Kits • Press Releases • PR Strategy • Product Launches • Product Placements • Publicity Stunts • Runway Presentations • Showroom Sampling
Digital Marketing & Social Media Strategy
Digital media is the future of communications and at FAULHABER, we’re committed to giving you premium online services to help you take your brand to the next level. Paid. Earned. Owned. We build strategies that get results.
Digital communications and social media is the giant that never sleeps and we take our clients every step of the way to achieve their short term and long term goals. Having a strong online presence is essential to your communications strategy and social media is the heart of it all. With new platforms and tools constantly emerging, we will give you a solid foundation on where and how you should be active in the social and digital space.
We develop on-going and highly strategic plans tailored to your needs that will tell your brands narrative while also engaging with our large network of ambassadors and social media reach. Ask us about our digital packages and our A La Carte menu or let us custom build your online strategy based on your needs and objectives.
A/B Testing • Blogging • Blogger Relations • Branding • Banner Advertising • Community Forum Development • Community Growth Strategy • Community Management • Competitive Analysis • Consumer Promotions • Content Strategy & Support • Custom Content Development • Digital Strategy • Digital Ad Buys • Editorial Calendars • Influencer Engagement • Media Buy Management • Metrics & Custom Reporting • Online Social Consulting • Platform Buildout & Strategy • Promoted Posts • Reporting & Analysis • Social Media Brand Guidance Development • Social Media Strategy • Social Media Campaigns & Promotions • Social Media Training • Social Audits • Social Listening Practices • Sponsored Posts • SEO • Tone & Manner Development • Website & Microsite Development
Boost your content efforts by integrating influencer marketing into your mix.
When you choose to work with us, you immediately have access to our exclusive network of over 10,000 influencers, thought leaders and media elite, including our FSHOPPE Ambassadors. Influencer marketing is one of the most authentic ways to getting your brand's message to an engaged audience and its proven track record has seen boosted overall online visibility and quality traffic that leads to sales.
Influencer Engagement • Management • Strategy Development • Promotional Campaigns • Research • Outreach • Influencer Casting & Placement • Brand Partnerships
Creative Brand Content
We are the purveyors of sharing your brand’s story. Let us create share-worthy content that will help your brand rise to the top.
Content branding has revolutionized the way marketers, brands and organizations of all types generate interest, reach their audiences and convert prospects. Substance matters and so we produce truly dynamic content that inspires across every channel in digital, print, social and broadcast.
Brand Blogging • Branding • Creative Director • EPK Production • Lookbook Development • Custom Content Development • Custom Publishing • Content Strategy • Photo Shoots • Website Development • Video Production
We deliver professional event management at virtually every scale. Whether it be an intimate party of ten to an involved soiree of 1,000, we expertly orchestrate events that are lauded as dynamic, exciting and elegant.
Your event is an essential reflection of your brand. Let us put it centre stage. Our tact is sophisticated from the second guests open the invite to the Instagram-inducing cocktail and canapé evening that soon follows. We capitalize on identifying every opportunity to build a most memorable event. We specialize in finding unique locations and creating clever themes that inspire. Whether in Vancouver, New York, Montreal or Toronto, we’re known to expertly mix our guest lists of media, tastemakers and celebrities, to create “the right crowd.”
Brand Launches • Charity • Corporate Events • Creative Direction • Event Conception • Event Branding • Event Execution • Event Logistics • Exhibition Openings • Front-of-House • Runway Presentations • Social Media Activations • Store Openings • Trunk Shows • Fashion Shows • Press Conferences • Black Tie Galas • Private Parties • Intimate Dinners
Our team prides itself on being masters of creative collaborations. Bringing brands to life through partnerships is one of the most powerful forms of marketing and it can bring instant credibility and generate sales-driving buzz.
We have brokered successful partnerships and sponsorships that run the gamut from Grand Marnier & Design Exchange, Dermalogica® & ET Canada, Thomas Sabo & The Juno Awards, Fidelity Jeans & Naomi Watts, Over The Rainbow & Smart Water, National Bank & Trendhunter.com, Sarah Richardson & Para Paints.
We hit the ground running and develop the initial contracts, manage minute-by-minute event timetabling, build in digital touch points and follow-up with comprehensive reporting. We understand the value in pre-event and post-event amplification. We make sure every small detail is taken into consideration and work tirelessly to keep you and your entire sponsorship portfolio healthy and happy.
Ambassador Engagement • Brand Partnerships • Contract Negotiation • Celebrity Endorsement • Consumer Activation • On-Site Presentation • Sponsorship Negotiation • Sponsorship Management
The Cult of Celebrity
We understand that celebrity sells. Our proverbial rolodex is robust and we are known for being in lock-step with a number of A-list stars and important international names, along with US publicists, production houses, agents and film distributors.
Red carpet favourites have been outfitted in looks by our brands and we are rapacious in getting your product into the right hands, at the right time.
Our star list is extraordinary, if we do say ourselves. We’ve worked with Halle Berry, Heidi Klum, Hayden Panettiere, Drake, Elisha Cuthbert, Natalie Portman, Zach Braff, Anna Paquin, Joel Edgerton, Jason Priestly, Olivia Palermo, Sharon Stone, Malin Akerman, Freida Pinto, Daria Werbowy, Pharrell Williams, Poppy Delevingne, Georgia May Jagger, Nico Rosberg, Sarah Gadon, Rachel Weisz, Naomi Watts, Nelly Furtado, Jamie King, Jack Black, Josh Lucas, Kristen Booth, Daniel Craig, Nicky Hilton, Russell Peters, Molly Parker, Iman, Terrence Howard, Colin Farrell, Douglas Coupland, Georges St. Pierre, and Christian Louboutin, and many more.
Brand Partnerships • Celebrity Endorsement – In Kind • Celebrity Endorsement – Paid • Celebrity Dressing • Celebrity Media Tour • Celebrity Seeding • Contract Negotiation • Film & TV Product Placement • Film & TV Wardrobe Negotiations • Spokesperson Negotiation
Creating and amplifying memorable experiences generate brand goodwill, drive sales and leave a lasting impression.
Proper activation is about being at the perfect place at the perfect time and we’re always the first to arrive. Guerrilla style sampling in the city’s largest square, memorable publicity stunts, interactive digital experiences, FAULHABER always finds smart ways to move the needle. As part of the our process, we dissect a brand's DNA to get its core values and personality and come up with the most original way to express it.
Brand Launches • Consumer Activations • Flash Mobs • Guerilla Marketing • Interactive Photo Booths • Location Management • Mobile Tours • Mobile Marketing • Musical Acts • Pop-up Shops • Press Events • Product Sampling • Sponsorship Activations • Street Teams • Stunts • Talent Requisition • VIP Events
The most recognized and respected brands in the world are carefully crafted over time and thoughtfully maintained. The same approach is required when building your profile as a business leader or industry authority.
Everything you do, say and most importantly, what others say about you on and offline formulates your public perception.
We understand what’s required to be publicly portrayed and portrayed well and help our clients get there by analyzing, establishing, refining and relaunching personal brands through the perfect combination of efforts. In a world that is always online and sharing in real time, every move you make requires careful consideration.
Social and Mainstream Media Brand Analysis • Brand Identity • Tone & Character Development • Brand Aesthetic • Strategic Partnerships, Placements & Profile • Search Engine Optimization • Website Development & • Appearance and Speaking Engagement • Strategy & Management
There is no such thing as 'off the record' and in a world where the news moves faster than the speed of light, it is important to never be misunderstood.
We have trained leading executive teams to startup entrepreneurs. Our job? To help you master the art of the interview. We tailor bespoke sessions to match your needs and areas of concern to ensure you are given the tools to effectively communicate your message. The media landscape is constantly evolving and the importance of understanding the media's needs continues to grow. Allow our team to help you make sense of our hyper-connected world and ensure you have the skills to make your message reach your end user.
We know what makes a good interview, and we know what makes a great one. Let us show you how to be quotable.
Media Landscape Training • Crisis Communications • Key Message Development • Role of the PR Professional • Role of the Spokesperson • Effective Storytelling • Bridging • Ambush Interview Preparation • Advanced Interview Skills • Owning the Conversation • Broadcast Interview Skills • Phone Interview Skills • Live Interview Skills • Video Recording and Playback