Faulhaber Communications

Dermalogica®

Dermalogica® is founded on the dedication to deliver skin health results through education, innovation and professional recommendation, not through advertising, frilly packaging, promises of miracle cures or overblown hype.

Founded by Jane Wurwand, a trained skin therapist, she realized there was no product line that embraced her belief of skin health as opposed to “beauty.” Now, over 25 years later, Dermalogica® products can be found in more than 900 preferred skin care centers, salons and spas across Canada. Since becoming a part of the FAULHABER family in 2010, Dermalogica® Canada has seen an increase in press mentions by 76 per cent.

Through active media outreach, strategic pitching, new product events and regional activations across Canada, press junkets to New York and visits to the headquarters in Los Angeles, California, FAULHABER ensures Dermalogica® is a preferred resource for beauty and lifestyle media. Top coverage includes full-page interviews with founder Jane Wurwand in FASHION Magazine, Elle Canada, NUVO and FLARE Magazine.

2014 is a landmark year for Dermalogica® as FAULHABER launches the brand’s first Immersive Learning Center in Montreal. The 1,500 square foot location includes a classroom, treatment room and retail space, and is situated in the historic Montreal Old Port.

“Strategically focused, tactically creative, financially resourceful and with killer results, again and again, the Faulhaber team are an absolute joy to work with. We have seen Dermalogica®’s media presence grow month over month in both traditional and new outlets, delivering way beyond our expectations,” — Melissa Daniels, General Manager, Dermalogica® Canada.

• Blogger Ambassadors • Event Management • Flagship Openings • Influence Seeding • Media Relations • Make-Up Room Contracts • Partnership Negotiations

dermalogica.ca

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