As agency of record in Canada for the World’s Number One Makeup Artist, Charlotte Tilbury, FAULHABER launched Tilbury’s Makeup Revolution at Holt Renfrew’s flagship Bloor Street location in Toronto Canada.
FAULHABER successfully engaged with media across broadcast, print and online outlets to generate over 54 million impressions mentioning the Charlotte Tilbury Canadian launch throughout a one month period. Over 220 media wins were generated in national and local news outlets and multiple broadcast segments aired including Canada AM, City TV, The Social & Etalk. FAULHABER also garnered more than 40 pieces of print coverage, placing Charlotte Tilbury in Canada’s premium print publications. Among these publications, FLARE, FASHION, ELLE Canada and Canadian Living featured the launch of Charlotte Tilbury’s Makeup Revolution in Canada. Online, the Charlotte Tilbury Makeup Revolution launch in Canada garnered over 730,000 online impressions and over 500,000 social media impressions, utilizing tailored hashtags throughout the month long campaign activity.
FAULHABER leveraged their relationships with media and influencers as well as celebrities and their agents to ensure maximum high profile attendees were onsite for the official store launch of Charlotte Tilbury’s Makeup Revolution at Holt Renfrew, Bloor Street. Because of these relationships, over 400 media, tastemakers and consumers attended the launch, as well as notable celebrities; Ashley Greene, Elisha Cuthbert, Natalie Brown and Stacey McKenzie & Actresses from Degrassi.
To further enhance online presence of the brand launch, FAULHABER Periscoped from the event, showcasing digital strengths by tapping into a new, LIVE channel where consumers who could not attend the launch could feel part of it simply by tuning into the feed.
In addition to the store launch, FAULHABER developed and deployed the initial announcement press release, coordinated media gifting and a blogger ambassador program. FAULHABER will continue to drive Charlotte Tilbury public relations activity in Canada as the brand expands.
Celebrity Securement • Media Relations • Blogger Ambassadors • Product Placement • Influencer Seeding • Media Events • Partnership Negotiations • Regional Outreach • Showroom Management